Katie Espinoza

Azul Design

Role: Brand & Creative Director

I led the end-to-end rebranding and creative strategy for Azul, redefining its visual identity, digital presence, and storytelling to elevate brand perception and customer engagement.

From logo and menu design to website development and photography, I established a cohesive brand aesthetic and messaging framework that captured Azul’s essence while optimizing for user experience. My strategic approach to content creation, videography, and graphic design ensured a seamless integration of visual and written storytelling across all touchpoints.

Beyond design, I developed a content strategy that maintained Azul’s brand consistency and voice, ensuring long-term cohesion across marketing channels. By applying creative direction to all assets—including website UX/UI, photography, and video production—I transformed Azul’s brand presence into an engaging, modern, and high-impact experience.

Key Skills & Impact

✔ Brand Strategy & Visual Identity – Developed Azul’s entire rebrand, from logo creation to menu design and content strategy
✔ Website Design & UX Optimization – Designed an engaging, user-friendly website that enhanced the digital customer experience
✔ Creative Direction & Content Production – Led photography, videography, and graphic design to create a dynamic, on-brand visual narrative
✔ Strategic Messaging & Copywriting – Established Azul’s brand voice and storytelling framework for marketing and digital channels

Website Design here: https://www.azulsactown.com/