Katie Espinoza

Hundred Health

Role: Director of Marketing & Creative Strategy

As Director of Marketing & Creative Strategy at Hundred, I played a pivotal role in shaping the brand's identity, voice, and market presence from the ground up. I established brand strategy, visual identity, and messaging across social, web, and marketing collateral, ensuring a cohesive and compelling brand narrative.

I spearheaded Project 100, a groundbreaking campaign, leading to 27K+ submissions and driving thousands of waitlist sign-ups, positioning Hundred as a category disruptor before launch. I also co-led GTM strategy, identifying opportunities to build credibility and anticipation within key audiences.

A core element of this strategy included the creation of custom bespoke boxes, personally concepting the box and booklet design, which were sent to 1,000+ high-profile individuals, celebrities, and influencers to drive early brand engagement. Beyond strategy and branding, I creative-directed a full-scale video shoot alongside the Founder and CMO, overseeing production to develop a custom brand video that captured the ethos of Hundred.

I also pioneered IRL marketing activations that connected online campaigns to real-world experiences, increasing brand engagement across social and driving organic buzz. From creative direction to execution, my work at Hundred has been centered on making a bold impact, building a disruptive brand from scratch and driving massive demand before launch.

Key Skills

✔ Brand Strategy & Creative Direction – Established Hundred’s brand identity, messaging, and visual presence across all platforms
✔ Go-To-Market (GTM) Strategy – Led pre-launch initiatives, including Project 100, resulting in 27K+ submissions and a waitlist of thousands in under 30 days
✔ Social & Digital Marketing – Developed and executed high-performing campaigns across organic and paid channels
✔ Product Launch & High-Profile Engagement – Concepted and executed bespoke influencer & celebrity send-outs to 1,000+ industry leaders
✔ Creative Production & Content Strategy – Led custom video shoot, managing direction, production, and execution
✔ Experiential & IRL Activations – Concepted and launched real-world marketing activations that tied into digital campaigns
✔ Design & Collateral Development – Directed packaging, booklets, and branded materials for high-impact marketing campaigns
✔ High-Impact Storytelling – Created compelling, data-driven narratives that fueled pre-launch momentum