Katie Espinoza

Old Sacramento Waterfront Rebrand

Role: Marketing & Creative Lead

Led the logo redesign and website rebrand for the Old Sacramento Waterfront, revitalizing its visual identity to drive tourism, business engagement, and community pride. Managed the full creative process from concept to execution, ensuring a cohesive and modern brand presence across all platforms.

Oversaw the development of website architecture, UX/UI enhancements, and content strategy, optimizing for accessibility, storytelling, and user engagement. Directed brand photography and marketing visuals, aligning design elements with the district’s historical and cultural significance.

Key Skills & Impact
✔ Brand Strategy & Identity – Spearheaded the logo and website rebrand to create a modern, engaging district presence
✔ Creative Direction & Design – Led visual storytelling through photography, branding, and content strategy
✔ Marketing & Content Creation – Developed web and social content that enhanced brand awareness and visitor engagement
✔ UX/UI & Website Optimization – Improved website functionality and user experience to drive higher interaction rates

✔ Cross-Functional Collaboration – Worked with designers, developers, and stakeholders to align vision and execution. 

 View website here.