Lyte

Role: Creative Strategy Manager

At Lyte, I spearheaded the development and go-to-market strategy for the Artist Touring vertical, positioning it as a key revenue driver for the company. My strategic initiatives increased revenue by 30% and directly contributed to securing a $38M Series B funding round, with my work being featured in Rolling Stone for its industry-defining innovation.

I led the creative direction and execution for all artist touring campaigns, shaping brand identity, messaging, and design to ensure seamless, high-impact consumer experiences. I developed marketing collateral, digital content, and touring materials, aligning with each artist’s brand while maintaining Lyte’s strategic objectives.

Beyond campaign execution, I implemented scalable processes to streamline project workflows, improve cross-functional collaboration, and enhance operational efficiency by 25%. By bridging the gap between creative, product, and sales teams, I ensured high-ROI performance marketing initiatives that strengthened Lyte’s partnerships with high-profile artists and venues.

Key Skills & Impact

✔ Creative Strategy & Product Positioning – Developed and executed a marketing strategy that led to a 30% revenue increase
✔ Content Creation & Brand Storytelling – Crafted compelling copy, digital assets, and marketing collateral to elevate artist campaigns
✔ Consumer Experience Design – Designed seamless touring experiences that drove a 20% increase in repeat business & 95% client retention
✔ Project & Workflow Management – Established scalable processes that improved efficiency by 25% and optimized creative production
✔ Cross-Functional Leadership – Orchestrated collaboration between creative, sales, product, and engineering teams to ensure alignment and impact