Katie Espinoza

Concerts in the Park Launch

Designed and executed an innovative, high-impact lineup reveal for Concerts in the Park 2017, transforming Cesar Chavez Plaza into an interactive brand experience. Conceptualized and implemented a water-repellant paint activation, unveiling the lineup as water was poured over the artwork, creating a visually striking and immersive moment that generated buzz and engagement.

Oversaw end-to-end event production, from concept development to execution, ensuring seamless coordination across design, marketing, and logistics. Managed on-site branding, creative assets, and audience experience, reinforcing Concerts in the Park’s reputation as Sacramento’s premier summer music series.

Key Skills & Impact
✔ Creative Direction & Concept Development – Designed an innovative, experiential lineup reveal that engaged attendees and media
✔ Event Production & Execution – Led coordination across marketing, design, and operations to ensure a seamless experience
✔ Experiential Marketing – Developed an activation that drove excitement and increased brand visibility
✔ Community Engagement & Brand Awareness – Created a buzzworthy moment that enhanced Concerts in the Park’s cultural impact