AmazingCo
Role: Experience Manager
At AmazingCo, I played a pivotal role in expanding and elevating experiences across 30+ cities, blending copywriting, event design, photography, and brand strategy to create immersive and memorable moments.
I led the end-to-end creative strategy for new experience launches, crafting compelling copy, visual storytelling, and experiential concepts that drove engagement and bookings. I worked cross-functionally with the executive team to develop new experience offerings and product features, aligning them with market trends and consumer demand.
My work directly contributed to a 40% acceleration in market penetration and a 47% increase in customer engagement, driving brand growth and positioning AmazingCo as a leader in unique, high-touch experiences.
Key Skills
✔ Creative Strategy & Experience Design – Developed and executed innovative experiences that scaled across 30+ cities
✔ Copywriting & Content Development – Wrote all copy for experience launches, marketing collateral, and promotional campaigns
✔ Event Concept & Production – Designed high-impact experiences that drove brand awareness and consumer engagement
✔ Photography & Visual Storytelling – Curated imagery and creative assets to enhance brand presence across digital platforms
✔ Market Expansion & Growth – Spearheaded strategies that led to a 40% increase in market penetration and 47% rise in engagement
Nevada City Experience
Coined as Gold Country’s ‘prettiest town’, Nevada City is truly picture-perfect! Get to know the city by walking amongst gorgeous 19th-century buildings with enchanting wooden balconies that now house shops, restaurants, wineries and more. The tree-lined streets and unique atmosphere make you feel like you’ve stepped straight out of a Hallmark movie. So grab the popcor…we mean basket, and get ready for an idyllic picnic!
Starting with a picnic basket, have fun solving personally curated clues and riddles that’ll take you on a journey to collect your special gourmet picnic food bit by bit. Each clue you solve will lead you closer to your next picnic food pickup and even closer to your final stunning picnic location.
Napa Valley Experience
Napa Valley is known as one of the world's most desirable destinations and we couldn’t agree more. But it's not just the wineries that draw in the crowds; the region is home to tons of boutique providers serving up gourmet food to try. With stunning scenic views and small-town charm around every corner, there is no shortage of magic in the area.
Start by solving personally curated clues and riddles that’ll take you on a journey to collect your special gourmet picnic food bit by bit. Each clue you solve will lead you closer to your next picnic food pickup and even closer to your final stunning picnic location.
Hip, trendy, and vibrant are keywords that describe Midtown’s cultural scene. It's no wonder everyone flocks to this area.Its diverse farm-to-fork restaurants, craft breweries, bars, shops, and young bustling energy are just some of the many reasons. Murals adorn walls around every corner and if you’re looking for a fun and beautiful place to explore, Midtown takes the cake or should we say baguette?
Start by solving personally curated clues and riddles that’ll take you on a journey to collect your special gourmet picnic food bit by bit. Each clue you solve will lead you closer to your next picnic food pickup and even closer to your final stunning picnic location.
Lodi’s vibrant downtown has been earning loads of praises lately and rightfully so! Restaurants, tasting rooms, specialty boutiques and more fill downtown’s brick streets and it is quickly becoming known as a top wine destination. This beautiful city is sure to surprise and delight! Get ahead of the trend and discover its beauty with a perfect picnic spread.
Starting with a picnic basket, have fun solving personally curated clues and riddles that’ll take you on a journey to collect your special gourmet picnic food bit by bit. Each clue you solve will lead you closer to your next picnic food pickup and even closer to your final stunning picnic location.
Whether you fancy art galleries, history, or you’re a foodie looking for the next best culinary experience, Downtown Historic Truckee has something for everyone. Stroll the streets overflowing with one-of-a-kind mom and pop shops and soak in the culture from the historic buildings that they reside in. This quaint downtown is a hidden gem that is rich with charm and an instant favorite for all that explore here.
Starting with a picnic basket, have fun solving personally curated clues and riddles that’ll take you on a journey to collect your special gourmet picnic food bit by bit. Each clue you solve will lead you closer to your next picnic food pickup and even closer to your final stunning picnic location.
Nestled between South Virginia Street and Holcomb Ave, lies Midtown, a special part of Reno that blends an electric range of businesses, one-of-a-kind restaurants, and beloved mom and pop shops. This business rich district is swarming with culture, art, and soul. Get to know the cool part of Reno that has everyone buzzing.
Starting with a picnic basket, have fun solving personally curated clues and riddles that’ll take you on a journey to collect your special gourmet picnic food bit by bit. Each clue you solve will lead you closer to your next picnic food pickup and even closer to your final stunning picnic location.
While historic buildings dot the lanes, a stroll through the city offers plenty of modern charms that make this town a destination of its own! Discover unique boutiques, breweries, hip espresso bars, and culinary delights all amongst iconic architecture.
Starting with a picnic basket, have fun solving personally curated clues and riddles that’ll take you on a journey to collect your special gourmet picnic food bit by bit. Each clue you solve will lead you closer to your next picnic food pickup and even closer to your final stunning picnic location.
The votes are in! Budget Travel voted Murphys as one of the top ten coolest small towns in America! Perhaps it’s because it’s become a thriving hub for wineries. Or maybe it’s the killer culinary cuisine in an adorable culture-filled town? Stroll and explore the charming downtown area and discover just why Murphys is capturing hearts.
Starting with a picnic basket, have fun solving personally curated clues and riddles that’ll take you on a journey to collect your special gourmet picnic food bit by bit. Each clue you solve will lead you closer to your next picnic food pickup and even closer to your final stunning picnic location.
Calling all foodies and shopping lovers! Northern California’s haven for the best eats, eclectic shops, and destination breweries can all be found in Petaluma! This historic gem is a total show off with all there is to do and see. Take in the variety and enjoy your picnic spread overlooking the city that has been named the “hottest new region” to explore by Forbes Magazine. No big deal, right?
Starting with a picnic basket, have fun solving personally curated clues and riddles that’ll take you on a journey to collect your special gourmet picnic food bit by bit. Each clue you solve will lead you closer to your next picnic food pickup and even closer to your final stunning picnic location.
When we think of Half Moon Bay we think of the freshest seafood paired with the freshest produce, but it's got so much more to offer. This romantic and charming little town has it all from Redwood forests hikes, to white sandy beaches, and its own agricultural hub, plus, it's right in our very own backyard!
Starting with a picnic basket, have fun solving personally curated clues and riddles that’ll take you on a journey to collect your special gourmet picnic food bit by bit. Each clue you solve will lead you closer to your next picnic food pickup and even closer to your final stunning picnic location.
We're used to having pride for Haight-Ashbury because of artists such as Janis Joplin, Jimi Hendrix, and The Grateful Dead (just to name a few), spending their days amongst these streets. Being that it's birthplace of the “Hippie” movement, you’ll find yourself immersed in a colorful, historic, and artistic intersection of today and 1967 with a delicious picnic spread.
Starting with a picnic basket, have fun solving personally curated clues and riddles that’ll take you on a journey to collect your special gourmet picnic food bit by bit. Each clue you solve will lead you closer to your next picnic food pickup and even closer to your final stunning picnic location.
Across the Golden Gate Bridge you’ll find yourself in the quaint and picturesque beachtown of Sausalito. Here you can enjoy a stroll down Mediterranean-styled streets and a view of the Pacific Ocean.
Starting with a picnic basket, have fun solving personally curated clues and riddles that’ll take you on a journey to collect your special gourmet picnic food bit by bit. Each clue you solve will lead you closer to your next picnic food pickup and even closer to your final stunning picnic location.
Discover North Beach, aka Little Italy and its abundance of unique shops and colorful streets. Little Italy is the perfect place for a casual stroll, window shopping, or people watching all while enjoying a perfectly made cannoli as you spend an afternoon with the people you love.
Starting with a picnic basket, have fun solving personally curated clues and riddles that’ll take you on a journey to collect your special gourmet picnic food bit by bit. Each clue you solve will lead you closer to your next picnic food pickup and even closer to your final stunning picnic location.
Marin County's own hidden gem, Bolinas is a beautiful beach town often photographed from the Panoramic Highway for its stunning views of its peninsula. This town is perfect for its Bohemian off-the-grid lifestyles and delicious local ingredients with a view. Find your new favorite retreat in Bolinas.
Starting with a picnic basket, have fun solving personally curated clues and riddles that’ll take you on a journey to collect your special gourmet picnic food bit by bit. Each clue you solve will lead you closer to your next picnic food pickup and even closer to your final stunning picnic location.
Alameda deserves to have its time to shine! Escape from your every day chaos and retreat to our favourite quaint downtown area filled with eclectic coffeeshops, friendly people and stunning views.
Starting with a picnic basket, have fun solving personally curated clues and riddles that’ll take you on a journey to collect your special gourmet picnic food bit by bit. Each clue you solve will lead you closer to your next picnic food pickup and even closer to your final stunning picnic location.
Get lost in the charm of Carmel! Nestled along California’s Central Coast, this quaint beach town is known to steal hearts with its irresistible beauty. Get acquainted with the captivating beaches, historic sites, restaurants, galleries, and cottage-like boutiques that look like they’re straight out of a fairytale!
Starting with a picnic basket, have fun solving personally curated clues and riddles that’ll take you on a journey to collect your special gourmet picnic food bit by bit. Each clue you solve will lead you closer to your next picnic food pickup and even closer to your final stunning picnic location.
Browsing eclectic shops and diverse dining amongst tree-lined streets and historic homes has never looked so good! Spend an afternoon discovering the hidden gem of San Jose in Downtown Willow Glen. Its beautiful avenues and bustling energy are sure to delight!
Starting with a picnic basket, have fun solving personally curated clues and riddles that’ll take you on a journey to collect your special gourmet picnic food bit by bit. Each clue you solve will lead you closer to your next picnic food pickup and even closer to your final stunning picnic location.
Whatever it is you may be into, Santa Cruz has just the thing! Whether you’re strolling the iconic boardwalk filled with seaside amusement rides or hiking in the scenic redwood forest, this colorful beach town community is sure to deliver stellar scenery and endless places to explore.
Starting with a picnic basket, have fun solving personally curated clues and riddles that’ll take you on a journey to collect your special gourmet picnic food bit by bit. Each clue you solve will lead you closer to your next picnic food pickup and even closer to your final stunning picnic location.
Livermore boasts of premier wineries, a historic downtown, beautiful parks and trails, and did we mention it’s a total foodie haven?! With all this and more at your fingertips, it’s no wonder locals choose to spend their weekends here to retreat!
Starting with a picnic basket, have fun solving personally curated clues and riddles that’ll take you on a journey to collect your special gourmet picnic food bit by bit. Each clue you solve will lead you closer to your next picnic food pickup and even closer to your final stunning picnic location.
Embark on a tasting adventure through Sacramento's political and financial hub - Downtown Sacramento. This lively area has much to offer, including neoclassical architecture, world-class museums, and an exciting food and drink scene. Enjoy exclusive tastings from three locations and learn about their history and mission through their menus.
In this unique culinary adventure, we've partnered with three standout boutique venues to offer you the best of the best. Each venue has created an exclusive off-menu tasting flight, boasting three carefully considered food and drink pairings.
Your interactive digital guide will lead you on your way, teach you something about each venue and pairing, and showcase the best the venue has to offer. It's a sure-fire way to cause some serious food envy, even in the regular patrons!
Make your way to the hip district of Midtown Sacramento for an amazing night of culinary exploration. From craft breweries and quaint cafes to upscale global cuisine, this lively area showcases a diverse food and drink scene that we’ll help you explore on this unique tasting experience.
In this unique culinary adventure, we've partnered with three standout boutique venues to offer you the best of the best. Each venue has created an exclusive off-menu tasting flight, boasting three carefully considered food and drink pairings.
Your interactive digital guide will lead you on your way, teach you something about each venue and pairing, and showcase the best the venue has to offer. It's a sure-fire way to cause some serious food envy, even in the regular patrons!
At AmazingCo, we firmly believe in brunch and Sacramento just so happens to be one of the trendiest places to enjoy it. From classic mimosas and eggs benny to waffles and pastries, this tasting experience will provide you with the ultimate brunching experience unlike any you’ve experienced before. Happy Brunching!
In this unique culinary adventure, we've partnered with three standout boutique venues to offer you the best of the best. Each venue has created an exclusive off-menu tasting flight, boasting three carefully considered food and drink pairings.
Your interactive digital guide will lead you on your way, teach you something about each venue and pairing, and showcase the best the venue has to offer. It's a sure-fire way to cause some serious food envy, even in the regular patrons!
Food trucks, rose gardens, leafy streets, lively concerts… the quaint neighborhood of East Sacramento is as charming as it is beautiful, providing the perfect backdrop for your evening of exciting culinary tastings, sure to provide something for everyone.
In this unique culinary adventure, we've partnered with three standout boutique venues to offer you the best of the best. Each venue has created an exclusive off-menu tasting flight, boasting three carefully considered food and drink pairings.
Your interactive digital guide will lead you on your way, teach you something about each venue and pairing, and showcase the best the venue has to offer. It's a sure-fire way to cause some serious food envy, even in the regular patrons!
Gold Rush-era buildings, cobblestone streets, riverfront walkways, horse-drawn carriages - visiting Old Sacramento is like traveling back in time. Merge the old with the new as you explore the area whilst embarking on a unique and exclusive tasting experience in three different hidden gem bars and eateries.
In this unique culinary adventure, we've partnered with three standout boutique venues to offer you the best of the best. Each venue has created an exclusive off-menu tasting flight, boasting three carefully considered food and drink pairings.
Your interactive digital guide will lead you on your way, teach you something about each venue and pairing, and showcase the best the venue has to offer. It's a sure-fire way to cause some serious food envy, even in the regular patrons!
Sacramento's R Street District has a unique history as being California's first railroad and industrial corridor. What once were abandoned warehouses and industrial shops have been transformed into restaurants and shops. Indeed, the R Street District's dining scene is thriving and full of hidden gems to uncover. Embark on this exciting Taster to learn more about Sacramento's rich history while enjoying delectable tastings along the way!
In this unique culinary adventure, we've partnered with three standout boutique venues to offer you the best of the best. Each venue has created an exclusive off-menu tasting flight, boasting three carefully considered food and drink pairings.
Your interactive digital guide will lead you on your way, teach you something about each venue and pairing, and showcase the best the venue has to offer. It's a sure-fire way to cause some serious food envy, even in the regular patrons!
Following the Loma Prieta earthquake in 1989, Hayes Valley was liberated and grew into what is now one of San Francisco's most popular and hip neighborhoods. From champagne bars to cat cafes, there is an endless amount of dining destinations to choose from and we’re going to showcase a few of our favorites!
In this unique culinary adventure, we've partnered with three standout boutique venues to offer you the best of the best. Each venue has created an exclusive off-menu tasting flight, boasting three carefully considered food and drink pairings.
Your interactive digital guide will lead you on your way, teach you something about each venue and pairing, and showcase the best the venue has to offer. It's a sure-fire way to cause some serious food envy, even in the regular patrons!
Pacific Heights is renowned as being one of San Francisco's most beautiful and affluent neighborhoods. Indeed, the area is abounding in majestic mansions and magnificent cityscape views; a stunning backdrop for a night of food and drink tastings!
In this unique culinary adventure, we've partnered with three standout boutique venues to offer you the best of the best. Each venue has created an exclusive off-menu tasting flight, boasting three carefully considered food and drink pairings.
Your interactive digital guide will lead you on your way, teach you something about each venue and pairing, and showcase the best the venue has to offer. It's a sure-fire way to cause some serious food envy, even in the regular patrons!
The Mission shines with energy, historic tree-lined streets and countless bars and eateries. With such fantastic food on offer, this hip and unique part of town is the perfect spot for a night of gastronomy and new experiences.
In this unique culinary adventure, we've partnered with three standout boutique venues to offer you the best of the best. Each venue has created an exclusive off-menu tasting flight, boasting three carefully considered food and drink pairings.
Your interactive digital guide will lead you on your way, teach you something about each venue and pairing, and showcase the best the venue has to offer. It's a sure-fire way to cause some serious food envy, even in the regular patrons!
Fillmore District has a unique food culture that represents San Francisco's ethnic diversity and rich traditions. Its blend of family-run restaurants, coffee shops, and dive bars makes it a must-see for all visitors in the area and a perfect spot for a night of culinary exploration!
In this unique culinary adventure, we've partnered with three standout boutique venues to offer you the best of the best. Each venue has created an exclusive off-menu tasting flight, boasting three carefully considered food and drink pairings.
Your interactive digital guide will lead you on your way, teach you something about each venue and pairing, and showcase the best the venue has to offer. It's a sure-fire way to cause some serious food envy, even in the regular patrons!
North Beach is one of the most inspired and whimsical areas in San Francisco. The neighborhood is designed for strolling and has a rich Italian history, which is reflected in its cuisine. If you enjoy comfort food then this Taster will be right up your alley.
In this unique culinary adventure, we've partnered with three standout boutique venues to offer you the best of the best. Each venue has created an exclusive off-menu tasting flight, boasting three carefully considered food and drink pairings.
Your interactive digital guide will lead you on your way, teach you something about each venue and pairing, and showcase the best the venue has to offer. It's a sure-fire way to cause some serious food envy, even in the regular patrons!
Wood-fired bagels, salmon ochazuke, pork buns, tea leaf salads, cotton candy pizza - oh my! The Richmond district of San Francisco is massive, and so is its range of bizarre and delicious eats. Come with a sense of adventure and an appetite for new flavors and you won’t be disappointed!
In this unique culinary adventure, we've partnered with three standout boutique venues to offer you the best of the best. Each venue has created an exclusive off-menu tasting flight, boasting three carefully considered food and drink pairings.
Your interactive digital guide will lead you on your way, teach you something about each venue and pairing, and showcase the best the venue has to offer. It's a sure-fire way to cause some serious food envy, even in the regular patrons!
Are you feeling fancy? Santana Row in San Jose is comparable to Rodeo Drive in Beverly Hills. Indeed, this revitalized downtown area is speckled with high-end brands, upscale boutiques, and culinary delights. Experience extravagance and bliss as you eat your way through this premier dining destination.
In this unique culinary adventure, we've partnered with three standout boutique venues to offer you the best of the best. Each venue has created an exclusive off-menu tasting flight, boasting three carefully considered food and drink pairings.
Your interactive digital guide will lead you on your way, teach you something about each venue and pairing, and showcase the best the venue has to offer. It's a sure-fire way to cause some serious food envy, even in the regular patrons!
The Alameda is a historic residential corridor full of history and charm that has gone through an urban revival in recent years to make it one of San Jose's most exciting foodie hotspots. With numerous tasting rooms, wine bars and craft breweries, it's the perfect spot for an evening of culinary exploration and indulgence!
In this unique culinary adventure, we've partnered with three standout boutique venues to offer you the best of the best. Each venue has created an exclusive off-menu tasting flight, boasting three carefully considered food and drink pairings.
Your interactive digital guide will lead you on your way, teach you something about each venue and pairing, and showcase the best the venue has to offer. It's a sure-fire way to cause some serious food envy, even in the regular patrons!
From apricot farms and shimmering lakes to public art and quaint cafes, Sunnyvale is undeniably one of California's most charming cities. With a plethora of Mexican, Asian, European, African, and Indian cuisines on offer, get ready to have your eyes opened and your tastebuds tantalized on your evening of food and drink pairings.
In this unique culinary adventure, we've partnered with three standout boutique venues to offer you the best of the best. Each venue has created an exclusive off-menu tasting flight, boasting three carefully considered food and drink pairings.
Your interactive digital guide will lead you on your way, teach you something about each venue and pairing, and showcase the best the venue has to offer. It's a sure-fire way to cause some serious food envy, even in the regular patrons!
As the largest city in the Bay Area, San Jose is renowned for its thriving economy, rich culture, and delicious eats. Indeed, this city is a melting pot of exciting and diverse foodie options. Travel inland to Downtown in the heart of the city where you'll find artisan bites and beers and a fantastic mix of hidden gem cocktail bars and independent, upscale eateries just waiting to be explored.
In this unique culinary adventure, we've partnered with three standout boutique venues to offer you the best of the best. Each venue has created an exclusive off-menu tasting flight, boasting three carefully considered food and drink pairings.
Your interactive digital guide will lead you on your way, teach you something about each venue and pairing, and showcase the best the venue has to offer. It's a sure-fire way to cause some serious food envy, even in the regular patrons!
With an ever-growing repertoire of plant-based eateries, this city has secured its place among the top in the country for incredible vegan food. Taste selections from favorite vegan restaurants and discover how amazing food can be, even without meat, eggs and dairy!
We may be bias here but this city sure knows how to bring life to a downtown. It's is full of local shops, boutiques, and timeless experiences. Enjoy all this district has to offer as it's promised to leave you with a sweet taste for years to come!
Who says you can only head to the Far South for delicious BBQ? You sure don't when you have all of the smokey, mesquite, tangy, BBQ so close to you. This experience also got some great vegan BBQ joints and is our favorite odd-man out!
Wander through the streets of the city spending your time in the best way we could think of….dessert tasting! Taste a sample of different sweet treats as you soak up the hipster vibes, whilst checking out some local spots.
Can't decide on one place for food? No worries we've got you covered with an Asian food walk across one of the best quadrants of the city! Enjoy a full palette of Asian cuisines all while strolling along the quirkier and more eclectic side of the river.
4 cuisines from 4 restaurants come together to create a seamless and delightful dining experience. It's truly a taste of the best the city has on offer.
From its colorful murals and trendy eateries to natural wonders, Midtown Sacramento is undeniably super photogenic. Indeed, there is no shortage of compelling backdrops to snap the perfect pic. Embark on this Insta Worthy Adventure to uncover hidden gems and the hippest photo opportunities in Sacramento. Happy 'gramming!
This unique self-guided experience will take you to the most 'Instagram-worthy' and unmissable photo ops this city has to offer. Uncover cultural hotspots, landmarks and more while learning what makes this city unique. We've even added our favourite food & drink recommendations along the way.
There is no need for a filter when you’re snapping San Fran’s Mission District. From street art and cute boutiques to historical landmarks and Victorian architecture, the neighborhood is nothing short of magical and full of photogenic surprises.
This unique self-guided experience will take you to the most 'Instagram-worthy' and unmissable photo ops this city has to offer. Uncover cultural hotspots, landmarks and more while learning what makes this city unique. We've even added our favourite food & drink recommendations along the way.
Is your camera roll looking a bit lackluster? If so, it's time to get out and about and reacquaint yourself with the many photogenic gems to be found in San Jose. From rose gardens and street art to markets and rolling hills - there's a photo opportunity to be had at every turn.
This unique self-guided experience will take you to the most 'Instagram-worthy' and unmissable photo ops this city has to offer. Uncover cultural hotspots, landmarks and more while learning what makes this city unique. We've even added our favourite food & drink recommendations along the way.
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