Spring - Katie Espinoza's Portfolio

PAPER GOLD CO.

Role: Founder / Creative Director

I founded Paper Gold Co., a nationally recognized design and branding studio, specializing in custom typography, packaging design, and brand development. I built the company from the ground up, creating a distinct aesthetic that resonated with both independent artists and major brands.

Through strategic collaborations and a strong brand presence, Paper Gold Co. earned features in Buzzfeed, Sactown Magazine, and national media outlets while securing partnerships with PF Candle Co., West Elm, Good Day Sacramento, Fox News, and ABC News. I spearheaded brand identity projects, packaging design, and artist collaborations, blending artistry with strategic marketing to drive growth and visibility.

Beyond design, I led all marketing efforts, crafting compelling narratives, managing social media, and driving audience engagement through digital and in-person activations. My ability to merge creativity with business strategy positioned Paper Gold Co. as an industry leader in custom design and branding.

Key Skills & Impact

✔ Brand Development & Visual Identity – Designed logos, packaging, and branding that elevated product storytelling
✔ Creative Strategy & Marketing Leadership – Led marketing campaigns that drove national recognition and brand collaborations
✔ Strategic Partnerships & PR – Secured features in Buzzfeed, Sactown Magazine, and major news outlets, along with partnerships with PF Candle Co. & West Elm
✔ Photography & Content Creation – Captured high-quality visuals that strengthened brand identity and audience engagement

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