Marketing & Event Activations - Katie Espinoza's Portfolio

District Activation Events

Designed, marketed, and executed large-scale district activation events as part of a revitalization initiative, driving increased foot traffic, community engagement, and economic growth. Led the end-to-end creative and marketing strategy, overseeing event branding, logistics, and promotional campaigns to maximize awareness and attendance.

Conceptualized and produced Brunch on Front, Sunset Sip, Waterfront Yoga Series, St. Patrick’s Day Parade, Theatre of Lights, and Latin Dance Night, creating immersive experiences that strengthened local business visibility and audience participation. Developed and implemented multi-channel marketing campaigns, including social media, email outreach, influencer partnerships, and on-site promotions.

Key Skills & Impact
✔ Event Production & Strategy – Developed and managed large-scale activations, increasing district foot traffic by 30%
✔ Creative Direction & Design – Designed branding, layouts, and visual elements to enhance the attendee experience
✔ Marketing & Promotions – Launched multi-channel marketing campaigns that amplified event awareness and engagement
✔ Community Engagement & Business Growth – Strengthened local business visibility and participation through strategic partnerships
✔ Operations & Logistics Management – Oversaw cross-functional coordination, ensuring seamless event execution

Brunch on Front St.

Sunset Sip

Waterfront Yoga Series

Old Sacramento Waterfront Rebrand Launch

St. Patrick's Day Parade

Latin Dance Night

Theatre of Lights

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Old Sacramento Waterfront Rebrand