Katie Espinoza

Hi, I'm Katie Espinoza

I’m a multi-disciplinary creative and strategic marketer with 11 years of experience building brands, designing immersive experiences, and executing end-to-end marketing strategies that drive impact. From branding and design to photography, experiential activations, and product marketing, I bring ideas to life, concept to execution.

My career has been defined by turning vision into reality:

Branding & Design – Founded a nationally recognized design business, crafting brand identities and creative campaigns that earned features in Buzzfeed and collaborations with brands like PF Candle Co. and West Elm.

Creative & Content Production – Led photography, video, and creative direction for brands, producing content that elevates storytelling and drives engagement across platforms.

Experiential & Event Marketing – Built a music department at INK, launched experiences in 30+ cities, and spearheaded IRL activations that create lasting audience connections.

Product & GTM Strategy – Created an artist touring vertical at Lyte, driving 30% revenue growth and securing $38M in Series B funding, as featured in Rolling Stone.

End-to-End Marketing Execution – Developed and executed multi-channel marketing strategies spanning branding, paid media, email, social, influencer partnerships, and PR, scaling brands and generating millions of impressions, sign-ups, and conversions.

I thrive at the intersection of creativity and strategy, pushing boundaries to create meaningful connections between people, places, and brands. Music, travel, events, and nature fuel my creativity, shaping the way I design, market, and build experiences that leave an impact.