Concerts in the Park

Designed and executed large-scale art activations, event signage, merchandise, and marketing campaigns for Concerts in the Park (CIP), an annual 12-week Friday night concert series attracting over 70,000 attendees. Developed a cohesive brand experience through strategic placemaking, themed event design, and high-impact marketing.

Oversaw the creative direction for all concert collateral, ensuring visual consistency across digital, print, and on-site materials. Curated compelling marketing campaigns that drove attendance, fan engagement, and sponsorship visibility.

Key Skills & Impact
✔ Creative Direction & Brand Strategy – Designed visual identity, event signage, and merchandise to enhance the concert experience
✔ Marketing & Campaign Development – Curated promotional campaigns that boosted audience engagement and attendance
✔ Placemaking & Event Design – Created immersive experiences through themed visuals, activations, and on-site branding
✔ Audience Growth & Engagement – Contributed to attracting and engaging 70,000+ concertgoers through compelling marketing and design