Wonsulting

Role: Head of Marketing

About My Role at Wonsulting

As Employee #1 and Head of Marketing at Wonsulting, I built and scaled the entire marketing function from the ground up, leading a team of six and overseeing strategy across email, SMS, social, paid media, web, and affiliate marketing.

I grew Wonsulting’s email subscribers from 150K to 870K, launched the SMS program from scratch, and built the affiliate program to 150+ strategic partners, driving a 25% lift in referral revenue. I also launched and scaled paid ads with a 5X ROI, optimizing performance-driven campaigns that fueled acquisition and revenue growth.

Beyond growth marketing, I played a pivotal role in branding and product marketing, crafting the brand voice for WonsultingAI and designing the ResumAI logo, ensuring the product’s positioning resonated with users. My marketing initiatives helped Wonsulting gain major media recognition, securing features in Forbes, Business Insider, TechCrunch, Fortune, and Fast Company. On social, I led a content strategy that averaged 50M+ views per month, transforming Wonsulting into a widely recognized industry leader.

Key Skills & Expertise

✔ Built and scaled Wonsulting’s marketing program from scratch

✔ Led a team of six across multi-channel marketing (email, SMS, social, paid, web, affiliate)

✔ Grew email subscribers from 150K → 870K

✔ Launched SMS and affiliate programs, driving engagement and referral growth

✔ Drove 5X ROI on paid advertising campaigns

✔ Crafted brand voice for WonsultingAI and designed the ResumAI logo

✔ Secured media features in Forbes, Business Insider, TechCrunch & more

✔ Averaged 50M+ monthly views across social channels

From a scrappy startup to an industry leader, I built Wonsulting’s marketing engine, launched new products, and scaled it to 1M+ users.